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A2 MUSIC VIDEO.

I decided to make a face book group, where I invited people from our target audience to comment on what they thought of my magazine advert and digipak. So I knew so far what they thought of the research which I was doing...

Here is some of the feedback which I got...

Claire stated:   The photography is really good and it definitely shows the folk genre, overall looks really cool, so it's definitely interesting.

Jasmine Stated: The various angles of the same object is interesting. It coooooooool. It has a folk genre style to it because I class an acoustic guitar to be quite a folk style instrument. I like the font style because it makes it relates more to the genre.

Samantha stated: It’s good. It’s not boring. Yes it’s interesting. I don’t know what a folk genre is. I would switch over the two bottom photos if I had to change anything but I still like it as it is. The rain drops are cool.

I am happy with the feedback which I got, I like the fact that everyone believes that it looks like a folk genre. Everyone said that they liked the way in which I took the photos of the guitar and that it looked acoustic this is really good, as the music video which we are going to make can be seen as acoustic folk.

Audience theory

Within our music video I would like to be able to get an effect across, which makes the reader feel connected to the video. This connection can be connected through emotion. Our music video gives off quite a sad emotion; this in a way could be negative as we don’t want the audience to associate folk music with a sad emotion all the time. This then could relate to how the bobo doll worked. The bobo doll was an experiment, which encouraged anger. Every time someone saw the doll they would get the sudden urge to punch it.

I would like everyone to have a preferred reading to the music video, if possible. Although there could be some people who take an oppositional reading to the video, this could be people who enjoy folk music, although they may not like the age range of who we are making the music video for.

For example - A 70 year old man who enjoys folk music, may not like the video which is made for the age range of 18 - 25 years old, which enjoy folk music too. It could therefore be too modern for the older man.

Performers and Casting

We have decided to use Juliette Webb as our actress. We think that her long blonde hair and her individual style would work really well within the music video for a folk genre. Juliette is also a reliable person, as she works at night, she is around in th day/afternoon time when we would need her most.

We have also decided to use Boris Finck, as he also has a individual look which would work well in the genre which we are producing our video for - folk. Boris will only be used a little within the music video and this will be at the end, located in Friar street.





Costume and Props

We believe that in a folk, winter music video, it is always best for the female to have a bland look about her , eg: not a lot of makeup, plain and fresh faced. , this would then fit in well with the emotion which we want wihtin the video.

In our music video the emotion is sad and lonely; therefore we are not going to dress our actor/tress in bright colourful costumes when it then wouldnt fit in well with the emotion that we want to get across.


We believe the following items are what we are going to need in our music video:

Health and Safety.

Due to the two places that we want to film in - Friar street and a public field in hallow , they are both public places, therefore we don't need permission to film here.
The field in Hallow states this foorpath sign, which allows us access to be allowed within the field. As for Friar street, this is a public place in town where anyone is aloud to be.

Health and safety is important when filming, so I have decided to make a chart to show how we can resolve some of the risks that may occur...

Time Line

Story Board

shot list

Establishing shot
Long shot
Close up of the face
Close up of the face
Guitar shots , different parts of the guitar close up
Close up guitar
Close up guitar
Panning shot , when standing up
Panning when walking around the hills
Long shot from actress behind, staring at the hills
A dissolve or fade shot then as the actress is sat on the fence with her guitar, this is then a mid shot
We then go to a birds eye view shot of the actresses feet
Dissolving into another birds eye view of her feet yet in a different location, (friar street)
Panning the camera up her body from a good metre back
Camera once panned up the body , is then focused on the actresses face , with a close up shot
Dissolve onto a long shot
Tracking shot of the actress coming towards us
Mid long shot as the actress swings round the lamppost
Closeup shot as boy and actress come face to face
Dissolving into actress and boy sat in a bench , this is then a mid shot.

Audience Profile.

Digipak and Magazine Advert.

Digipak , more ideas.

Whilst making my digipak for my music video I have come across some new ideas which I have decided to try out...

I have decided to take some photos of a guitar as this senses a folk genre, I thought that it would be a good idea to try taking some photos and see what they look like.

I have also taken some photos of leaves although leaves can come across as being quite un original, I believe that the angle in which I have taken the leaves has made the images look more interesting.

Planning for Digipak schedule.

From using a calender above I have been able to plan my time out well. I am able to see what I have to do and when, this has then given me a good time management skill, which I can then use when planning my music video. 

Digipak Idea.

As you can see I have decided to make a rough sketch of what my Digipak may look like. I like the style in which I have made most things within the Digipak black and white. I wish that I had made the part of where the CD goes black and white too, although I do think that having a part of the CD cover in colour could work well too, as long as I use autumn colours , like oranges , yellows , beige's and maybe a few greens, just so that it gives off a country ( folk ) feeling.

On the front outside cover , I have decided that I do really like the half face, staring at you , with a bland emotion on the front I do believe that this works well, I did think about having the person on the front crying , instead of having no emotion. Although, on the other hand I don't know if this would work well, as it may not fit in with the other tiles.

On the back outside cover, I have been looking into whether or not to have leaves creeping over the back of the cover emerging from the left hand side at the bottom. On this cover I have also decided to list some of the tracks which are featured within the CD.

Research into Digipak's and Magazine adverts.

Redundancy and Entropy.

Redundancy is something which is of a high predictability, For example , having then door held open for you, and then thanking the person for doing so , is highly predicted as most people say Thank you. For Communication's to work effectively , redundancy is necessary.

 Another example of high redundancy would be the fact that a racing driver is usually male. So the image below to the left is the more redundant than the one on the right.

  











The opposite to this is something called Entropy this is when its very different and it contains an unpredictable element.

For Example:  This cats with thumbs photo is entropy as its something which we wouldn't predict to happen.

My music Video ought to be in the middle of redundancy and entropy, as I don't want it to be completely Redundant as it would be too boring and too predictable , and I don't want it to look obvious what could happen next etc.. Although I wouldn't want it be to unpredictable - entropy either, because it will look far to Mis- matched , also the audience will be confused as nothing will link together.
 By having a little bit of each I believe it would work well.

We also have to consider our target audience, and what happens to be their culture, as different people have different cultures. So everyone's Redundant and Entropy views are going to be different. For example. I wouldn't see this everyday due to this isn't my culture, but for Muslims this could be very Redundant for them.