Within our music video I would like to be able to get an effect across, which makes the reader feel connected to the video. This connection can be connected through emotion. Our music video gives off quite a sad emotion; this in a way could be negative as we don’t want the audience to associate folk music with a sad emotion all the time. This then could relate to how the bobo doll worked. The bobo doll was an experiment, which encouraged anger. Every time someone saw the doll they would get the sudden urge to punch it.
I would like everyone to have a preferred reading to the music video, if possible. Although there could be some people who take an oppositional reading to the video, this could be people who enjoy folk music, although they may not like the age range of who we are making the music video for.
For example - A 70 year old man who enjoys folk music, may not like the video which is made for the age range of 18 - 25 years old, which enjoy folk music too. It could therefore be too modern for the older man.
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