The Pitch to our music Video.

Through the week, we did something called a pitch; this is when we pitch all of our ideas onto something. I decided to pitch my ideas onto sugar as you can see below. By doing my pitch it has helped me and Emily decide what we really wanted to do for our music video. It has really made us think as we literally just jotted down all of our Ideas on to paper and then sketched what we thought.
We came up with plenty of different ideas, but straight away after listening to the song we know what the emotion was that went with our song. We thought that this emotion was sad and depressive. So the kind of things which we thought would go well were things such as,
- Working with Friar Street in Worcester, due to the fact that the buildings down this street are black and white and kind of home in over you, we thought that these looked quite dark and dingy. I thought that this is a creative idea as it’s different; it’s not just a normal brick building.
- We also thought that another creative Idea would be having a close-up of our actress crying with tears falling down her face. We thought that this would work well.
- We also thought that by getting shots of our actress, sat on a hill on her own, connotes that she is lonely , we also thought we would do this when it’s just getting dark.
- Another Idea that we had was for our actress to run her hands through her hair, so that she looks distraught.

In our feedback from showing our pitch, the majority of the people liked our ideas, they thought that our ideas were original and a lot of people commented on how they thought the black and white idea was really good. The majority of the people also said that when all of our ideas come together it will look good. One or two people out of the whole survey said that it wasn’t very original and that we need to make it more original. Overall we believed that our Ideas were thought of well.

We have had some very positive feedback from our audience:

"very achievable and well planned"

"very realistic , good idea for this type of music video"

"Since it is in January , it could be snowing. This would then enhance the mood of the song."

The quote about the snow, is realistic. This could happen in January, although we wouldn't be able to predict the snow, if it did snow , I believe that it would work really well within the music video as it would enhance the mood of the song.

The only negative point we had was " It may not be very original"

We do agree, as yes there are many videos which are going to be similar to ours. Although we are going to make sure that our music video stands out, and that the video is seen in a different light compared to other music videos.

We thought that our target audience was creative and worked well, for the age. Although we should have used more folk type images, as we based our target audience more on rock. We then decided that after our pitch, and after we looked back at some of the feedback that we hadn’t really got the genre right to fit our piece of music, that we had chosen.

We thought that we did well on our health and safety as we did go in depth for the do’s and don’ts when filming, using the camera, etc... Alot of people stated this, we also were creative of the way in which we showed our thoughts on health and safety, instead of just reading it off a PowerPoint or prezi, we stuck them on the board, just so that it was a bit different to everyone else’s.

Overall everyone thought that our idea was achievable and interesting and at the end of the day that is what we are happy with at the moment, we had good feedback overall which has helped us to expand our idea in a bigger and better way.






Our idea Sheet: